TRANSFORMING MARKETING TEAMS
INTO HIGH-PERFORMING POWERHOUSES


Helping Founders & CEOs elevate their marketing departments, unlock team performance, and reclaim time.


  • 15+ Years of Marketing Leadership Experience
  • 35+ Industries
    Experienced
  • 50+ Businesses Coached Advised, & Employed
  • $30M+ In Marketing Spend Management

WHO WE WORK WITH & HOW WE HELP

We partner with Founders and CEOs who are ready to take their marketing departments to the next level. Whether you have an existing team or are building one, JDT Advisors provides the executive oversight needed to drive performance and results.
1-1

TEAM
TUNE-UP

Optimize your marketing team to perform at its full potential.
2-1

EXECUTIVE
OVERSIGHT

Provide leadership and clarity for teams missing senior guidance.
3-1

TEAM
MENTORSHIP

Uplevel existing talent with hands-on coaching and direction.
4-1

TIME BACK FOR
FOUNDERS

Take marketing off your plate so you can focus on growth.

WHAT YOU CAN EXPECT FROM US

Motivated Teams: We keep your team energized and focused on both company goals and their personal development.
Strategic Alignment: Ensure your marketing strategy aligns with leadership priorities and bottom-line goals.
High-Performing Teams: Improve daily operations, streamline decision-making, and drive measurable results.
Sustainable Growth: Create systems and processes that scale your marketing function for long-term success.
Hands-On Guidance: From strategy to execution, I work directly with your team to deliver results.
Clear Communication & Accountability: Regular updates, 1:1 coaching, and clear KPIs keep everyone aligned and moving forward.
Leadership Without the Overhead: Gain executive-level marketing expertise without the full-time salary commitment.
Proven Experience: Decades of marketing leadership, across industries and business stages, tailored to your needs.

BRASS TAX - OUR SERVICES

While each relationship is tailored to the specific needs of the organization, the following outlines general structures that serve as the foundation for creating these unique partnerships. Please feel free to contact for more detailed information.
  • Short Term
  • Long Term
1
CMO Short Term
"CMO for a Week" Audit & Consult
Identify Immediate Opportunities
  • Deep Dive: Conduct a thorough examination of your entire marketing operations, A-Z.
  • Comprehensive Audit: Perform an in-depth assessment with a pre-consultation questionnaire, reviewed in person.
  • Focused Conversations: Address 1-3 specific business questions, providing clear answers and guidance.
  • Actionable Deliverables: Receive a detailed punch list of action items, an implementation plan, and identification of blind spots.
  • Strategic Roadmap: Gain clarity on your current marketing status and a clear direction for future growth.
2
CMO Long Term
Advise
Guide the Program
  • Full-Day Consultation: Kick things off with an intensive deep dive into your marketing operations, strategy, and challenges.
  • Team Dynamics & Process Evaluations: Assess workflows, technology, and team performance to ensure efficiency and collaboration.
  • Strategic Marketing Guidance: Plan development and ongoing expert oversight to provide clarity, direction, and regular touch points to ensure consistent milestone achievements.
  • Consistent Team & Individual Meetings: Dedicated sessions to keep your team motivated, aligned, and performing at a high level.
  • Unlimited On-Call Support: Immediate guidance and quick answers when you need them most.
  • 1:1 Coaching & Advising: Personalized mentorship for individuals to build confidence, expertise, and leadership skills.

For Marketing Individual Contributors & Teams That Don't Have A Marketing Leader

I work with growing marketing teams of 1-5 who lack dedicated leadership but have the drive to succeed. Without a senior marketing advisor, these teams often report to Founders, CEOs, or non-marketing leaders, leading to missed opportunities and stalled progress.

My role is to provide the structure, strategy, and oversight needed to keep your marketing team aligned, motivated, and performing at their best. I focus on removing roadblocks, guiding daily execution, and creating a clear path for both personal and professional growth.

By stepping in as your marketing advisor, I empower your team to operate at a higher level while giving company leadership time to focus on business priorities. The result? A more capable team, a stronger marketing function, and measurable impact on your company’s growth.

Schedule an Intro Meeting with Justin

Who we’ve worked with:

UPS
brhr
wordbird
FP
LW
MO
MDL
TMX
RL
LIM
MM
VV
PKA
AHS
PAC
HAL
SVM
GBL
CNC
JPA
AMS
ADS
SVMR
SVMC

What they’ve said

"Justin showed serious dedication to our project and worked skillfully to build and lead our Marketing Department. He provided significant contributions to vision, finance, and business development and was always willing to do whatever was necessary and worked above and beyond what he was hired to do. His leadership, operations, and communication skills are at a very high level. Your operations and culture will benefit greatly."

 J.B, FinTech Founder

What they’ve said

"Justin showed serious dedication to our project and worked skillfully to build and lead our Marketing Department. He provided significant contributions to vision, finance, and business development and was always willing to do whatever was necessary and worked above and beyond what he was hired to do. His leadership, operations, and communication skills are at a very high level. Your operations and culture will benefit greatly."

 J.B, FinTech Founder

Case Studies

Consumer-FinTech

Consumer FinTech

Read the Full Story >
Consumer-Franchise

Consumer Franchise

Read the Full Story >
B2B-HealthTech

B2B HealthTech

Read the Full Story >
B2B-Cybersecurity

B2B Cybersecurity

Read the Full Story >
FAQ

Common Questions

What’s the difference between a Fractional CMO / Marketing Advisor / Marketing Consultant?

While these roles share similarities, the differences often come down to how you define and identify them. A Fractional CMO typically focuses on executive-level leadership, a Marketing Advisor provides strategic guidance and oversight, and a Marketing Consultant tackles specific projects or challenges.

In practice, I serve as all three—depending on your needs. My approach combines the structure of a Fractional CMO with the flexibility and strategic focus of an advisor. To me, this is truly about delivering advisory services that keep your marketing aligned, optimized, and driving results.

What is a Fractional CMO / Marketing Advisor?

A Fractional CMO or a Marketing Advisor is an experienced marketing leader who brings executive-level strategy and oversight to your team—without the full-time commitment. They step in to align your team, optimize your operations, and create a roadmap that delivers real results.

What does a Fractional CMO / Marketing Advisor do?

A Fractional CMO or Marketing Advisor works alongside your team to guide and grow your marketing efforts. Whether it’s hands-on execution or high-level oversight, they focus on:

  • Strategic planning
  • Team management
  • Process optimization
  • Delivering measurable results
How do I know if I need a Fractional CMO / Marketing Advisor?

You might need a Fractional CMO or Marketing Advisor if:

  • Your marketing team lacks senior-level leadership.
  • You’re a Founder or CEO managing the marketing team on top of everything else.
  • Your team is struggling to deliver consistent results or momentum.
Will a Fractional CMO become my Full Time CMO?

While unique situations can arise, it’s more common for the relationship to be long-lasting rather than evolving into a full-time role. A Fractional CMO or Marketing Advisor is designed to provide flexible, high-impact leadership tailored to your company’s needs, often over an extended period.

What do I get with a Fractional CMO / Marketing Advisor?

A fractional CMO or Marketing Advisor is an experienced marketing executive who is responsible for ensuring that your marketing operations, procedures, teams, tools, technologies, and strategies are optimized to provide the highest return on investment. This professional is equipped to operate at an executive level, providing valuable insights and strategic guidance to help your organization achieve its marketing goals.

How long will I work with a Fractional CMO / Marketing Advisor?

Most companies work with a Fractional CMO or Marketing Advisor for 6–12 months to achieve specific goals, but many relationships last for years. The flexibility of a Fractional CMO or Marketing Advisor allows companies to thrive with ongoing strategic leadership for as long as it’s needed.

What happens when my business outgrows a Fractional CMO / Marketing Advisor?

When your business is ready for full-time marketing leadership, your Fractional CMO or Marketing Advisor will help ensure a smooth transition—like passing the baton in a relay race. The goal is to leave your team stronger, more focused, and ready to scale.

Resources

View All Resources
Balancing Egos and Building Better Strategies: Why Communication is Key
Is marketing an art or a science?
The Importance of Process
The Foundations of Marketing: 3 Crucial Steps to Guarantee Success Long-Term
3 Life-Saving Tips To Avoid A Broken Marketing Department (from a CMO)
The Ultimate Marketing Guide For Startups
Startups: Here’s How To Structure Your Marketing Department Based On Your Current Stage
Silver Bullet vs Gold Bullet Marketing
justin

ABOUT JUSTIN TRUE

I’ve spent my career helping companies—from scrappy startups to Fortune 500 giants—transform their marketing into a powerhouse of results. As a Fractional CMO and Marketing Advisor, I’ve led and guided dozens of organizations, delivering executive-level leadership that unlocks growth, alignment, and clarity.

My journey started early. At 11, I was building websites. By 12, the first one sold. By 18, I was running marketing strategies for multiple local and regional businesses. That early passion for creation and strategy evolved into what I do today: empowering brilliant, passionate teams to thrive.

Over the past decade, I’ve advised businesses across 35+ industries in the U.S. and internationally, spoken to countless audiences, and sat in boardrooms where the stakes couldn’t be higher. From leading teams to mentoring individuals, I bring unmatched expertise, a sharp strategic mind, and the kind of energy that moves people forward.

I love what I do because I get to work with people who are passionate and driven—whether it’s refining strategies, coaching 1:1, or steering a team through complex challenges. My approach is equal parts practical, creative, and results-driven, because I believe smart marketing isn’t just about big ideas; it’s about ideas that deliver and make change happen.

When I’m not working, you can find me in Chicago enjoying a hot dog, building something with my hands in the shop, or tending to my ever-growing and thriving collection of plants.

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